620 AC Drive: A Resource by Adcolor

Replicate Fresh Design Trends with Graphics

Posted by Team Adcolor on Aug 23, 2017 7:15:00 AM

Much like residential design trends, commercial design is all about creating a tone, mood, and experience. Some of the most exciting designs are following the cultural transition of diners as they make a shift for the desire for localized decor and menu items in their fast food to fast casual dining experiences.

Follow these tips to incorporate a localized feel that is replicable across multiple locations:

Trend 1 Chalkboards: 
Whether it's daily specials or specialty cocktails, chalkboards give off a familiar, neighborhood vibe. But it's not just words or lists on the board; today's trendy chalkboard menus have hand-drawn illustrations of either the featured items or category names accompanied by eye-catching designs.

How can I replicate this trend with graphics?
These can be turned into a vinyl decal for uniformity across branches so you don't have to rely on the artistic talents of your service staff.

Trend 2 Wall Text:  image credit

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Topics: Decor Graphics, Design Trends, Wall Graphics

Consider these 4 Elements for Superior Signage

Posted by Team Adcolor on Aug 11, 2017 7:15:00 AM

Signage is a vital tool that allows for endless variations in size, material, color and display locations.  Consider the following elements when developing your signage:

1. Messaging

2. Color

3. Material 

4. Design and Readability

Read more for pro tips for maximizing each element...

photo credit : RetailDesignBlog

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Topics: Wayfinding & Signage, Industry Tips and Tricks, Banners

3 Ways to Increase Foot Traffic with Unique Floor Graphics

Posted by Team Adcolor on Jul 26, 2017 11:16:00 AM

Use Wayfinding Graphics to Direct Customers to the Cash Wrap.

By investing in creative and appealing wayfinding tools like hanging signage, floor graphics or counter wraps - you are able to create an interesting and compelling pathway-to-purchase for your customers.

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Topics: Floor Graphics, Wayfinding & Signage, Branding, Advertising, Marketing

3 Budget-Friendly Ways to Incorporate 2017's Design Trends into Your Space TODAY!

Posted by Team Adcolor on Jul 19, 2017 7:46:00 AM

Interior design is essential when it comes to creating a welcoming environment for your business.  By using value engineering tactics like replacing authentic materials with faux finishes, you can incorporate current design trends without blowing your budget. 

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Topics: Decor Graphics, Design Trends, Industry Tips and Tricks

Tips for Summer's Seasonal Point of Purchase Displays

Posted by Team Adcolor on Jul 12, 2017 9:04:00 AM

Summer is in full swing so whether your customers are heading out of town on a long road trip, are heading to the airport, or just have a day planned at the beach, people are entering your store hoping to get everything they need for their summer fun in one trip.

Summer displays are a great opportunity to help out your customers with point-of-sale (point of purchase) displays that remind them of small, incidental purchases they'll need like airplane approved toiletries, hand sanitizer, sunscreen, and snacks!

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Topics: Advertising, Marketing, Point-of-Purchase

Maximize Your Investment: Select Banner Material Based on Display Location

Posted by Team Adcolor on Jul 6, 2017 4:02:00 PM

Whether your business had moved locations, is having a sale, or is advertising a new product line - banners are a great signage solution to attract customers. Now more than ever, there is a multitude of sizes and material options to fit your budget and location constraints. 

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Topics: Branding, Advertising, Banners

Why Latex Print Makes Sense

Posted by Team Adcolor on Jun 28, 2017 9:42:00 AM

Why does the printing process matter for your project?   

Did you know that there are a variety of processes and ink types that can be used in order to get a best-fit for your type of project and intended application? 

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Topics: Printing Processes, New Print Technology, Printing 101 Series

Three Tips for Better Time Management

Posted by Team Adcolor on Jun 21, 2017 12:16:43 PM

 As a small business owner, you already know how valuable time is. If you lose money, you can get it back, but if you lose time, you'll never get it back. For this reason, you must guard your time like a hawk.

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Topics: Small Business Tips and Tricks, Business Owner

Retail Graphics: Promoting Sales with Quality Print

Posted by Team Adcolor on Jun 14, 2017 6:36:00 PM

What do you know about retail graphics? Have you considered how they might be able to help your business? As a company that specializes in commercial graphic solutions, this is where we can help your retail business thrive and grow.

What we have to offer in retail graphics

There is a wide range of needs when it comes to retail graphics and fortunately, we have a wide range of solutions. Some of our services include traditional window graphics, decor graphics like custom wallpaper, or custom dimensional lettering.

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Topics: Branding, Campaign Materials, Advertising, Exterior Graphics and Signage

Best Banners for Summer Sales

Posted by Team Adcolor on Jun 7, 2017 7:39:00 AM
If you're looking for the perfect banner to capture your customers' interest, a vividly printed vinyl banner is the best option for a mix of color, sturdiness, and cost-efficient advertising. Vinyl banners use solvent-based printing to brilliantly capture color, and this banner choice will get your message out!

What are the benefits of a solvent printed banner?

Banners with solvent inks will save you money. Not only is the ink itself less expensive  than many water-based alternatives while still capturing all of the details in your image, solvent inks have more sticking power and don't need a topcoat to protect the colors. Once the banner is printed, it can be immediately shipped out and hung up! Solvent printing will also save you time: the total processing time can be cut in half because nothing needs to dry or be sprayed with a finishing layer, which means you can start advertising sooner.  

You can choose from a wide range of materials. No matter where you want your banner to be hung, solvents can print onto the best material for the location. This includes vinyl, which is a sturdy, durable choice for outside advertising, especially in the summer months that bring sudden rainstorms and strong sunlight that could cause other print jobs to fade.

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Topics: Branding, Advertising, Increase Sales, Banners

620 AC Drive

Sharing our love for good graphics 

At Adcolor, our passion is keeping your business looking its best by creating graphics and signage that enhance the customer experience and promote brand recognition.  

Remember to stop by for:

  • Best Practices
  • New Technologies
  • Graphic Applications for your industry

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