620 AC Drive: A Resource by Adcolor

3 Ways To Compete With eCommerce Using Graphics!

Posted by Team Adcolor on Nov 15, 2017 11:40:00 AM

For many retailers, it is getting harder to draw customers into physical stores as online retailing becomes an increasingly popular alternative. Many people were shocked by the news that early in 2017 that retailer “The Limited” announced it would be closing all 250 stores and operate exclusively online. 

Question: How can brick and mortar shops compete for traffic with eCommerce?

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Topics: Decor Graphics, Retail, Point-of-Purchase, Local Business

3 Easy Tips for Effective Vehicle Wrap Designs

Posted by Team Adcolor on Nov 8, 2017 10:35:00 AM

A company vehicle is a great moving billboard. No matter what kind of business you have - from a micro-brewery to dog sitting services, an engaging wrap can bring can draw attention from new customers!

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Why Choose Latex Printing?

Posted by Team Adcolor on Oct 12, 2017 12:12:22 PM

Different printing specifications fit different environment and occasions. There are so many options - so how do you know what is the best option, best material for your project? 

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Topics: New Print Technology

Replicate Fresh Design Trends with Graphics

Posted by Team Adcolor on Aug 23, 2017 7:15:00 AM

Much like residential design trends, commercial design is all about creating a tone, mood, and experience. Some of the most exciting designs are following the cultural transition of diners as they make a shift for the desire for localized decor and menu items in their fast food to fast casual dining experiences.

Follow these tips to incorporate a localized feel that is replicable across multiple locations:

Trend 1 Chalkboards: 
Whether it's daily specials or specialty cocktails, chalkboards give off a familiar, neighborhood vibe. But it's not just words or lists on the board; today's trendy chalkboard menus have hand-drawn illustrations of either the featured items or category names accompanied by eye-catching designs.

How can I replicate this trend with graphics?
These can be turned into a vinyl decal for uniformity across branches so you don't have to rely on the artistic talents of your service staff.

Trend 2 Wall Text:  image credit

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Topics: Decor Graphics, Design Trends, Wall Graphics

Consider these 4 Elements for Superior Signage

Posted by Team Adcolor on Aug 11, 2017 7:15:00 AM

Signage is a vital tool that allows for endless variations in size, material, color and display locations.  Consider the following elements when developing your signage:

1. Messaging

2. Color

3. Material 

4. Design and Readability

Read more for pro tips for maximizing each element...

photo credit : RetailDesignBlog

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Topics: Wayfinding & Signage, Industry Tips and Tricks, Banners

3 Ways to Increase Foot Traffic with Unique Floor Graphics

Posted by Team Adcolor on Jul 26, 2017 11:16:00 AM

Use Wayfinding Graphics to Direct Customers to the Cash Wrap.

By investing in creative and appealing wayfinding tools like hanging signage, floor graphics or counter wraps - you are able to create an interesting and compelling pathway-to-purchase for your customers.

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Topics: Floor Graphics, Wayfinding & Signage, Branding, Advertising, Marketing

3 Budget-Friendly Ways to Incorporate 2017's Design Trends into Your Space TODAY!

Posted by Team Adcolor on Jul 19, 2017 7:46:00 AM

Interior design is essential when it comes to creating a welcoming environment for your business.  By using value engineering tactics like replacing authentic materials with faux finishes, you can incorporate current design trends without blowing your budget. 

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Topics: Decor Graphics, Design Trends, Industry Tips and Tricks

Tips for Summer's Seasonal Point of Purchase Displays

Posted by Team Adcolor on Jul 12, 2017 9:04:00 AM

Summer is in full swing so whether your customers are heading out of town on a long road trip, are heading to the airport, or just have a day planned at the beach, people are entering your store hoping to get everything they need for their summer fun in one trip.

Summer displays are a great opportunity to help out your customers with point-of-sale (point of purchase) displays that remind them of small, incidental purchases they'll need like airplane approved toiletries, hand sanitizer, sunscreen, and snacks!

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Topics: Advertising, Marketing, Point-of-Purchase

Maximize Your Investment: Select Banner Material Based on Display Location

Posted by Team Adcolor on Jul 6, 2017 4:02:00 PM

Whether your business had moved locations, is having a sale, or is advertising a new product line - banners are a great signage solution to attract customers. Now more than ever, there is a multitude of sizes and material options to fit your budget and location constraints. 

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Topics: Branding, Advertising, Banners

Why Latex Print Makes Sense

Posted by Team Adcolor on Jun 28, 2017 9:42:00 AM

Why does the printing process matter for your project?   

Did you know that there are a variety of processes and ink types that can be used in order to get a best-fit for your type of project and intended application? 

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Topics: Printing Processes, New Print Technology, Printing 101 Series